Canada’s Leading Online Marketing Consultant

Herman Tumurcuoglu has been in the forefront of the search engine industry since the very start. After completing his Master's degree specializing in Marketing in hypermedia computer mediated environments in 1995 he started the pioneering Meta Search Engine Mamma.com. Named top “40 under 40” executives in Canada in 2001 and the runner up entrepreneur of the year in 2000.

He is currently a professor at Concordia University in Montreal, Canada. With nearly 20 years of experience he is a leading expert in driving traffic from Search Engines and Landing Page optimization. He helps E-Commerce companies increase sales and gain a long term competitive edge.

The SEO and SEM mistakes you are Making right now:

Search engine optimization is more than making your site rank well in the major search engines, it's about integrating it seamlessly into your site design and strategy. It’s about your long term competitive edge. Over time, those who have given serious attention to their SEM and SEO strategies will rule their verticals.

Do not make the common mistake of simply executing SEO “best practices”. You will never hold rank. Also, do not simply consult a Google expert provided to you with programs like “Jumptart”. Google employees do not have you as their primary interest…their mandate is to fill Google’s pockets. Your education is not free, they will take your information and money for as long as they possibly can. You need to develop your strategy independently of them, you need to talk to an independent consultant. The knowledge base regarding SEO and SEM are always evolving; I attend every SES conference and speak to the engineers at Google and all the experts to get the latest information on our complex and growing field.